Wigs On Wiggert - Salon (Retail)

Location: 208/210 4th St. S., La Crosse, WI
Wigs on Wiggert is more than a wig boutique—it’s a haven of healing, empowerment, and connection. Founded by Jada Smith, a passionate advocate and entrepreneur who has personally experienced the challenges of alopecia, this space was created to support individuals navigating hair loss with grace, community, and style.

Located in the newly acquired historic building formerly known as Grund Wiggert, Wigs on Wiggert blends emotional comfort with elevated design. Jada’s vision includes private and serene wig fitting areas, paired with a wine lounge where guests can relax, share their stories, and rediscover their confidence.

Inspired by Mid Century Modern aesthetics, the interior features clean lines, warm wood tones, and timeless furniture pieces that reflect strength and simplicity. The design honors both the building’s history and the fresh energy of a supportive, forward-thinking space.

Wigs on Wiggert is a tribute to resilience, beauty, and the power of coming together—one wig, one sip, and one story at a time.